Sports Innovation Consultant & Social Psychologist specializing in Sports Psychology. An experienced Project Manager and Analyst dedicated to driving strategic growth, leveraging data-driven insights, and building high-performing organizational cultures.
My career sits at the rare intersection of rigorous data science and lived athletic experience. As a former professional volleyball player in the Israeli Super League and an M.A. holder in Social Psychology with a specialization in Sport Psychology, I bring both analytical precision and psychological depth to every initiative.
Currently driving innovation at the Wingate Institute, Israel's national sports center, I help establish new frameworks where technology, research, and sport converge to create measurable impact.
Leading strategic innovation projects at Israel's national sports institute. Managing the Innovation Committee, executing startup programs, cultivating relationships with government bodies and investors, and driving the institute's positioning as a leader in sports technology.
Consulting on sports innovation strategy, supporting startups and organizations at the intersection of sports, technology, and entrepreneurship.
Research partner at the SMS Lab, exploring the intersections of sport, media, culture, and society through academic research and applied projects.
Established and monitored core performance indicators including usage, risk, and delivery metrics. Spearheaded development of the customer journey and financial lifecycle, optimizing operational infrastructure to support organizational growth.
Architected and standardized scalable operational procedures across global regions. Led cross-functional alignment, converted operational requirements into technical configurations, and synthesized business performance trends to identify growth opportunities.
Directed comprehensive business operations projects from concept to launch. Managed post-acquisition data integration, built end-to-end performance tracking tools, and worked closely with EMEA executive management.
Built alerting systems and automated business monitoring infrastructure. Provided statistical consulting and A/B test design across departments, defining metrics and dashboards for internal and external stakeholders.
Conducted market research, formulated marketing research questions, and developed data-driven strategies for clients using advanced analytics and retail data methodologies.